About Us

S2insight was formed in 2003 by professionals with extensive experience in product development, project management, and systems engineering. Since its inception, S2insight has delivered more than 1,000 training courses, planning Intensive sessions, and custom engagements to medical device, pharmaceutical, and life sciences organizations, large and small, both in the United States and internationally.

Our Capabilities

  • Project Management
  • Systems Engineering
  • Project Management Office (PMO)
  • Product Development Process (PDP)
    Capability Improvement
  • Resource & Portfolio Management

Our Team Leaders


Sam Stevens, Ph.D.
Co-Founder and CEO

Sam Stevens offers over 30 years of engineering, management, and consulting experience. His background includes leadership roles in product development, engineering design, and executive management across diverse industries including integrated circuits, software development, education, and consulting. Sam is an award-winning speaker and has a reputation as an exceptional facilitator and trainer, with the ability to make complex concepts easy to understand. Sam has a PhD in Electrical Engineering from Purdue University.

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Brad Hedstrom, Ph.D.

Brad Hedstrom is a Principal and Consulting Director on S2insight engagements and offers 18 years of product development, portfolio management, and project management experience. Brad is a facilitator, instructor, and mentor supporting organizations as they institutionalize project management, establish and operate program offices, implement project portfolio and resource management, and manage projects to successful conclusion. Brad has a PhD in Electrical Engineering from the University of Victoria, Canada.

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Tom Rothwell, M.S.
Consulting Director

Tom Rothwell brings over 28 years of project and program management experience from many different industries. Tom has been a consultant, facilitator, mentor, and instructor and has helped organizations manage mission-critical programs as well as institutionalize project management. Tom has conducted engagements in many countries and is an expert in setting up and managing distributed international teams. Tom has an MS in Computer Science from the University of Southern California.

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Lindy Kauffman, MBA, PMP
Senior Consultant

Lindy Kauffman has over 25 years of leadership experience in medical device and in vitro diagnostic industries. Lindy has led product development for immunoassays, molecular diagnostics and genomic analysis, managed complex projects in the life science and medical diagnostics industries and implemented program and portfolio management processes to facilitate successful product development. Lindy has an MBA from St. Mary's College of Moraga and a BA in Biology from UC Davis.

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Daniel Stevens, M.S.

Daniel Stevens brings over 16 years of technical and project management leadership in the medical diagnostics and medical devices industries. Daniel is a consultant, facilitator, and instructor working with medical device and bioscience companies to improve time to market for new products. He also has broad experience in clinical and animal research. Daniel has an MS in Molecular Biology, an MA in Chemistry from UC Santa Barbara, and a BS in Biochemistry from the University of Washington.

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Eric Rowson, M.S.
Senior Consultant

Eric Rowson offers over 10 years of technical and project management leadership experience in the medical device industry. As a consultant, he works with medical device and bioscience companies to improve time to market for new products. He has deep experience in medical device design, development, manufacturing, project management for new product development projects, as well as managing cross-functional teams. Eric earned his BS and MS in Biomedical Engineering from California Polytechnic State University.

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Bruce Snow, M.S.
Emeritus Founder

Bruce Snow co-founded S2insight and served as President of the company until 2014. He has over 30 years of management experience in a wide variety of industries, including software engineering, new product development, telecommunications infrastructure, and professional services. Bruce was on the faculty of Stanford University's Advanced Project Management program from its inception in 1999 until 2004. Bruce has an MS in Computer Science, cum laude, from Purdue University.

S2insight Partners

In addition to our own employees, S2insight partners with other businesses to expand and complement the range of services we offer.

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